pink ribbon http://wamc.org en AG Issues Guidelines for Charity Promotion Sales http://wamc.org/post/ag-issues-guidelines-charity-promotion-sales <p>October is Breast Cancer Awareness month and along with that comes the ubiquitous pink ribbon. Numerous entities slap the symbol on products and claim charitable donations will go to breast cancer research.&nbsp; But how can you be sure such so-called “cause marketing” is legitimate? New York State Attorney General Eric Schneiderman talks about his effort to make these types of marketing campaigns more transparent.<br> Tue, 23 Oct 2012 22:20:00 +0000 Pat Bradley 50440 at http://wamc.org AG Issues Guidelines for Charity Promotion Sales Cancer Groups to Improve Disclosures on Pink Wares http://wamc.org/post/cancer-groups-improve-disclosures-pink-wares <p>New York's attorney general says the nation's two largest breast cancer charities have adopted his guidelines for fuller disclosure by those selling pink products and services in their names.<br><br>Eric Schneiderman says the Susan G. Komen For The Cure and Breast Cancer Research Foundation are adopting the guidelines.<br><br>The guidelines include having companies disclose the specific amount that will be donated from each purchase. Companies using pink ribbons and similar symbols on products also will state if a purchase triggers a donation or merely calls attention to the cause.<br> Thu, 18 Oct 2012 21:10:00 +0000 Pat Bradley 50155 at http://wamc.org Cancer Groups to Improve Disclosures on Pink Wares