Cause Marketing http://wamc.org en AG Issues Guidelines for Charity Promotion Sales http://wamc.org/post/ag-issues-guidelines-charity-promotion-sales <p>October is Breast Cancer Awareness month and along with that comes the ubiquitous pink ribbon. Numerous entities slap the symbol on products and claim charitable donations will go to breast cancer research.&nbsp; But how can you be sure such so-called “cause marketing” is legitimate? New York State Attorney General Eric Schneiderman talks about his effort to make these types of marketing campaigns more transparent.<br> Tue, 23 Oct 2012 22:20:00 +0000 Pat Bradley 50440 at http://wamc.org AG Issues Guidelines for Charity Promotion Sales