#1394: Marketing To The Millennial Woman

Apr 8, 2016

On this week’s 51%, hear about presidential candidates appeal to millennial women. A teenage girl gains medical experience in Peru and a young man feels pressure to stick with sports over music, though professes his love for his grandmother. I’m Allison Dunne and this is 51%.

For more than two decades, Ann Fishman has been at the forefront of major generational trends. Receiving four U.S. Senate Research Fellowships, she introduced America to lifelong learning and intergenerational mentoring by creating Senate Information Papers, national workshops, and help with Federal legislation.

In 1995,she founded Generational Targeted Marketing, which has provided generational guidance to companies, large and small. She has also worked extensively with the U.S. government. Fishman is a former adjunct professor at New York University. And she is the author of a recently published book, Marketing to the Millennial Woman. I spoke with her about what millennial women want in a presidential candidate and whether Hillary Clinton’s feminism appeals to millennial women. 

At the age of 16, Jihana Mendu went to Peru. While there to pursue her ambition of working in the medical field, she had the chance to perform medical procedures far beyond the norm for any other high schooler. Katelyn Orr brings us the story of her peer. 

Youth Radio's Soraya Shockley talks about her dilemma as the smart girl in school. 

Often on 51%, we bring you stories about women and girls choosing hobbies or professions in male dominated fields, or where they may be questions. Now we go to the male side of the equation, where Producer Keiko Sagami's piece features University of Montana defensive lineman Nate Bradley, who plays a Celtic lament on violin. 

And that's our show this week. Thanks to Patrick Garrett for production assistance. Our executive producer is Dr. Alan Chartock. Our theme music is Glow in the Dark by Kevin Bartlett. This show is a national production of Northeast Public Radio. If you’d like to hear this show again, sign up for our podcast, or visit the 51% archives on our web site at wamc.org. And follow us on Twitter @51PercentRadio.

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