#1396: The Effect Of Voices In Political Advertising

Apr 22, 2016

On this week’s 51%, we look at male versus female voices in political advertising; pay attention to equal pay. Hear about gender bias in science and learn about the Mothers’ Day Movement. I’m Allison Dunne and this is 51%.

As Election Day approaches, political advertising will begin to saturate radio and television, and a new study says the chances are male voices will be used far more often than female voices to try to get your vote. Patricia Strach, Deputy Director of Research at the Rockefeller Institute of Government and Associate Professor of Political Science and Public Administration and Policy at the University at Albany, says a study she authored found that in the Congressional races of 2012 and 2014 male voices were used in political ads 63 percent of the time, female voices 28 percent of the time, while 9 percent of the candidates used both male and female voices. She spoke with 51%’s Brian Shields. 

That was Deputy Director of Research at the Rockefeller Institute of Government Patricia Strach talking about a study she authored on male versus female voices in political advertising. 

Now we’ll hear from women scientists about the biases they face in their daily work lives. Caitlin Esch from Philosophy Talk brings us the story

Viviane Peled has her sights set on becoming a female ships captain on the Congo River. She's studying at the shipping school in Kinshasa and once she's qualified, she wants to encourage other women to follow her lead. The story is from DW Correspondent Thomas Klein brought to you by Eunice Wanjiru.

This week we bring you another installment of the 51% segment called “Force of Nature,” from Dr. Sharon Ufberg. She is co-founder of the personal development/wellness company, Borrowed Wisdom, in Napa Valley, California. She regularly blogs for The Huffington Post. This week, she interviews Kim Hausman Athan, who is one of the co-founders of the Mothers' Day Movement, an organization dedicated to making a difference for women and their families in the developing world. She also serves on the board of the Anti-Defamation League. And she’s a mother of two and the daughter of Eva Hausman, also a co-founder of the Mothers' Day Movement. 

The Mothers' Day Movement was formed in 2010 after learning that over $18 billion is spent in the United States on Mother's Day on items such as cards, gifts and meals. The Mothers' Day Movement asks people to honor their favorite mothers on this special day by making a donation to a designated charity each year. Past beneficiaries helped to educate girls, reduce maternal mortality and provide access to clean water in impoverished parts of the world. Ufberg asked Athan the impetus for the Mothers’ Day Movement.  (1:04)

Force of Nature is recorded at the InnerVoice Network. Donors can learn more about this year's designated charity, More Than Me, at: www.mothersdaymovement.org

And that's our show this week. Thanks to Patrick Garrett for production assistance. Our executive producer is Dr. Alan Chartock. Our theme music is Glow in the Dark by Kevin Bartlett. This show is a national production of Northeast Public Radio. If you’d like to hear this show again, sign up for our podcast, or visit the 51% archives on our web site at wamc.org. And follow us on Twitter @51PercentRadio.

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