"Being Santa Claus: What I Learned about the True Meaning of Christmas" by Sal Lizard

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Sal Lizard was in his twenties when his beard and hair turned completely white. Today he appears everywhere from malls and parades to schools and hospitals. And— from his custom-made red velvet suits to the mistletoe that hangs from the rearview mirror in his Santa-mobile—he is Santa Claus three hundred and sixty-five days a year.

He writes about it in Being Santa Claus: What I Learned about the True Meaning of Christmas.