Efforts Spread In Holyoke To Fight Obesity

Jul 11, 2013

One of the poorest cities in Massachusetts is waging a new campaign against obesity.

Holyoke Mayor Alex Morse (center) announces roll out of a childhood obesity initiative " Let's Move Holyoke 5-2-1-0." The numbers reference five servings of fruits and vegetables a day, two hours of "screen" time, one hour of exercise, and zero sugary drinks.
Credit WAMC

An initiative called “5-2-1-0” which promotes healthy eating and exercise is being rolled out to the public schools, pre-schools, community organizations and health centers in the city of Holyoke. Mayor Alex Morse said this new campaign is part of the city’s commitment to “ Let’s Move!” the effort championed by First Lady Michelle Obama to combat childhood obesity.

75 percent of adults in Holyoke are considered obese, compared with the national average which is 60 percent.