New York News, WAMC News
4:51 pm
Thu April 5, 2012

New Adirondack Tourism Group Formed to Coordinate Marketing Efforts

Officials in Saranac Lake have been planning to create a Saranac Lake Tourism Council since a Destination Master Plan was issued in 2009. Saranac Lake Area Chamber of Commerce Executive Director Sylvie Nelson says the  new Council includes representatives from established tourism groups, economic consultants, the chamber, local business, and the village. 
Retired Economic Development Consultant Ernest Hohmeyer is a member of the new Tourism Council.  He says the council should help streamline marketing efforts. Hohmeyer notes that tourism marketing has become very complicated and this type of cooperative effort may work best in the Adirondack region.
The council will meet monthly.  It is currently developing goals and priorities and redesigning the local website.