Persuasion In A World Where Facts Don’t Matter

Nov 3, 2017

In the summer of 2015, Scott Adams was in the middle of an unplanned career pivot from “guy who created the Dilbert comic” to a maverick political pundit. A week after Nate Silver put Trump’s odds at 2% in his FiveThirtyEight.com blog, Adams predicted on his own blog that Trump had a 98% chance of winning the presidency based on his persuasion skills.

Now Adams explains how he knew so early that Trump wasn’t simply a lucky clown. In his new book, WIN BIGLY: Persuasion in a World Where Facts Don’t Matter, Adams draws upon his background in hypnosis, persuasion and business to reveal the method in Trump's supposed madness, painting him as a “Master Persuader” who intentionally flipped the political narrative on its head.

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years working in the technology realm at a major bank and later a phone company. His new book is: WIN BIGLY: Persuasion in a World Where Facts Don’t Matter.