"To Sell is Human" by Daniel Pink
According to Daniel Pink, whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Like it or not, we’re all in sales now, as he explains in his new book To Sell Is Human: The Surprising Truth About Moving Others.
In it, he offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn’t what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills.
Daniel Pink is the author of several provocative bestselling books, including Drive: The Surprising Truth About What Motivates Us, and A Whole New Mind: Why Right-Brainers Will Rule the Future. He has provided analysis of business trends on CNN, CNBC, ABC, and NPR.