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Tue September 4, 2012
Ski Areas See Brisk Pre-Season Sales
The pent-up demand for skiing after last year's snow drought is producing brisk sales of early-bird season passes at ski resorts across New England.
Ski resort operators in northern New England are reporting that advance ski pass sales are as good, or often surpassing, last year’s sales. New Hampshire's Loon Mountain reports sales up 20 percent over last year. Maine's Sunday River reports season pass sales are up 10 percent from last year. Vermont's Magic Mountain in the month of April sold half of last year's total season pass sales.
Ski New Hampshire Marketing Director Karl Stone says there has been very positive feedback from area resorts.
Vermont Ski Areas Association Spokesperson Sarah Neith says advance sales in Vermont are average to above average based on reports immediately following the end of the past season.
Mad River Glen is a coop, and considers itself a ski area, not a resort. Marketing Director Eric Friedman says while advanced season sales are very important and it’s too early to have projections, they feel they're on target.
Winter revenues are no longer the make-it-or-break-it barometer for New England resorts, which pioneered summer attractions like zip lines, water parks and mountain coasters. Lyndon State College Professor Sean Doll heads the Mountain Resort Management Program at the college.
Lyndon State College’s Sean Doll says weather models indicate this winter will be a bigger snow season in the Northeast than usual.