Most Active Stories
- Prof. Nancy Prideaux, University of Texas Austin – Logistics of Black Friday
- Dr. Susan Fiske, Princeton University - Baseball and Schadenfreude
- F-35 To Be Housed At Vermont Air Guard Base
- Mayor-Elect, City Leaders Call For Verizon FIOS In Albany
- Scenic Rail Planned for Northern Berkshires, But Work Remains
Thu September 20, 2012
Starbucks Turns up Heat on Coffee Brewer Market
Green Mountain Coffee Roasters is drawing new competition in the single-serve coffee market.
Starbucks will start selling its new single-serve Verismo brewer online this week for $199. The Verismo uses a high-pressure system to make lattes and other espresso-based drinks, along with brewed coffee.
Starbucks' move comes roughly a year after it struck a deal with Waterbury, Vt.-based Green Mountain to make coffee pods for Keurig machines. Starbucks says it will continue to sell its pods for Keurig machines.
Green Mountain's patent on its Keurig K-cup technology expired this month, spawning copycat versions of coffee pods for Keurig machines.
In a statement, Green Mountain says it has built a strong customer base for the Keurig system, and notes it is on track to introduce its own high-pressure espresso system in time for the holiday season.
Copyright 2012 Associated Press. All Rights Reserved.