Most Active Stories
- New Analysis And Science Answer Governor Cuomo’s Fracking Concerns
- North Adams Goes Unsilent: Electronic Audio Experience Fills Streets
- Anchor Stores Announced For Newburgh Shopping Complex
- BMC Nurses Picket Claiming Unsafe Staffing Levels
- Vermont GMO Supporters Decry Federal Bill Targeting State Level Legislation
Thu September 20, 2012
Starbucks Turns up Heat on Coffee Brewer Market
Green Mountain Coffee Roasters is drawing new competition in the single-serve coffee market.
Starbucks will start selling its new single-serve Verismo brewer online this week for $199. The Verismo uses a high-pressure system to make lattes and other espresso-based drinks, along with brewed coffee.
Starbucks' move comes roughly a year after it struck a deal with Waterbury, Vt.-based Green Mountain to make coffee pods for Keurig machines. Starbucks says it will continue to sell its pods for Keurig machines.
Green Mountain's patent on its Keurig K-cup technology expired this month, spawning copycat versions of coffee pods for Keurig machines.
In a statement, Green Mountain says it has built a strong customer base for the Keurig system, and notes it is on track to introduce its own high-pressure espresso system in time for the holiday season.
Copyright 2012 Associated Press. All Rights Reserved.