The Victory Lab: The Secret Science of Winning Campaigns

We welcome Sasha Iseenberg to the show and speak with him about his book, The Victory Lab: The Secret Science of Winning Campaigns.

Sasha Issenberg is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate, and George, where he served as a contributing editor. He is the author of The Sushi Economy: Globalization and the Making of a Modern Delicacy, published in 2007.