WAMC New York News
12:46 pm
Wed December 10, 2003

Western Mass Re-Brands Itself

Springfield, MA – Two regions in Western Massachusetts are tweaking their identities to attract more tourism and business revenue. While the Pioneer Valley has a history of luring business to the area...and the Berkshires have a well-established tourism legacy...each region is trying to improve the other half of the tourism-business equation. Our Berkshire Bureau Chief Kelly Wilkinson has more.