You Never Think Alone

Jul 25, 2017

The human mind is both brilliant and pathetic. We have mastered fire, created democratic institutions, stood on the moon, and sequenced our genome. And yet each of us is error prone, sometimes irrational, and often ignorant.

The fundamentally communal nature of intelligence and knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs are so hard to change, and why individually oriented approaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things. This book contends that true genius can be found in the ways we create intelligence using the world around us.

Steven Sloman is a professor of cognitive, linguistic, and psychological sciences at Brown University. He is the editor in chief of the journal Cognition. Philip Fernbach is a cognitive scientist and professor of marketing at the University of Colorado’s Leeds School of Business.