Best Practices

WAMC News
6:20 pm
Tue October 23, 2012

AG Issues Guidelines for Charity Promotion Sales

NYS Attorney Eric Schneiderman

October is Breast Cancer Awareness month and along with that comes the ubiquitous pink ribbon. Numerous entities slap the symbol on products and claim charitable donations will go to breast cancer research.  But how can you be sure such so-called “cause marketing” is legitimate? New York State Attorney General Eric Schneiderman talks about his effort to make these types of marketing campaigns more transparent.

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