The largest agricultural fair in the Northeast opens today in western Massachusetts. The Eastern States Exposition – the Big E -- is steeped in tradition, but fair operators are looking to the future.
How big a deal is the Big E? Attendance records were set in each of the two previous years. 1.5 million people passed through the gates of the fairgrounds in West Springfield last year and that established the Big E as the fifth largest fair in North America, according to Big E President Eugene Cassidy.
The “Big E” has a new boss. Eugene Cassidy is the new president and C-E-O of the Eastern States Exposition. The organization has hosted the region’s largest agricultural fair and exposition on its grounds in West Springfield for 95 years. WAMC”s Pioneer Valley Bureau Chief Paul Tuthill spoke with Cassidy about what makes the “ Big E” such a big draw through the decades.