communications

  Scott Woolley's new book, The Network: The Battle for the Airwaves and the Birth of the Communications Age is the origin story of the airwaves - the foundational technology of the communications age - as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor.

Dr. Matt Lapierre, UNC Wilmington - Marketing to Kids

Jun 12, 2014

There's a wide array of kid's products and videos claiming to be educational.

Matt Lapierre, assistant professor of communications at the University of North Carolina Wilmington, examines the effectiveness of marketing in spite of the lack of observable results.