This is the moment we’ve been waiting for, explains award-winning media theorist Douglas Rushkoff, but we don’t seem to have any time in which to live it. Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our human bodies and minds can never truly inhabit. And our failure to do so has had wide-ranging effects on every aspect of our lives.
Well, the future’s arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this “now” is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.
Douglas Rushkoff brings together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture.
The word 'etiquette' reminds me of vicarage ladies discussing which way their pinkies ought to point when holding a tea-cup, but I use the word here with respect to the problem of friends who don't, can't or won't, respond.
I don't email much, and typically my 'you have mail' box may have anything between zero and three new emails each morning. I know people who apparently receive as many as 80 a day, excluding advertising! (How such a phenomenon occurs I'm not sure. They must be very talkative.)