Friendly's

Massachusetts-based Friendly’s Ice Cream is selling its manufacturing and retail operations to the country’s largest dairy processor for $155 million in cash.  It is the latest chapter in the story of a company founded in western Massachusetts during the Great Depression.

Just over a year after emerging from bankruptcy, the Friendly’s restaurant chain on Monday introduced redesigned stores and updated menus.

Friendly’s , which lost business over the last decade to casual dining competitors, is hoping  to get people back into its booths in renovated restaurants that have a retro-look. A new menu includes classic best sellers and new items.  CEO John Maguire says there is an emphasis on better food quality and faster service.