How to Sell Disease

New York News
12:30 pm
Sun June 16, 2013

Researchers Analyze Drug Campaigns’ Efforts to Sell Disease

Steven Woloshin
Credit Dartmouth Institute

Dartmouth Institute researchers Doctors Lisa Schwartz and Steven Woloshin have published a paper in the Journal of the American Medical Association (JAMA) analyzing how the Low Testosterone advertisements so prevalent on television are a perfect template for how drug companies manufacture and sell disease. WAMC’s North Country Bureau Chief Pat Bradley spoke recently with “Low T: How to Sell Disease” co-author Steven Woloshin.

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