How to Sell Disease

Dartmouth Institute

Dartmouth Institute researchers Doctors Lisa Schwartz and Steven Woloshin have published a paper in the Journal of the American Medical Association (JAMA) analyzing how the Low Testosterone advertisements so prevalent on television are a perfect template for how drug companies manufacture and sell disease. WAMC’s North Country Bureau Chief Pat Bradley spoke recently with “Low T: How to Sell Disease” co-author Steven Woloshin.