marketing

Academic Minute
5:00 am
Thu June 12, 2014

Dr. Matt Lapierre, UNC Wilmington - Marketing to Kids

There's a wide array of kid's products and videos claiming to be educational.

Matt Lapierre, assistant professor of communications at the University of North Carolina Wilmington, examines the effectiveness of marketing in spite of the lack of observable results.

Read more
Academic Minute
5:00 am
Wed March 19, 2014

Dr. Dae Kwak, University of Michigan -- Fantasy Sports and Effective Marketing

How will your fantasy baseball team do this season?

In today’s Academic Minute, Dr. Dae Kwak, assistant professor of sports management at the University of Michigan, discusses the psychological impact fantasy sports advertising has on even experienced players.

Read more