Dr. Matt Lapierre, UNC Wilmington - Marketing to Kids

Jun 12, 2014

There's a wide array of kid's products and videos claiming to be educational.

Matt Lapierre, assistant professor of communications at the University of North Carolina Wilmington, examines the effectiveness of marketing in spite of the lack of observable results.

How will your fantasy baseball team do this season?

In today’s Academic Minute, Dr. Dae Kwak, assistant professor of sports management at the University of Michigan, discusses the psychological impact fantasy sports advertising has on even experienced players.