Alan Siegel and Irene Etzkorn have long consulted with businesses and organizations around the world, looking to streamline products, services, processes and communications. And they have achieved dramatic results.
In the new book, Simple: Conquering the Crisis of Complexity, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.
Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more - Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
The Women's Club of Albany was founded over a century ago and to this day organizes women the Capital District in their civic, literary, and charitable endeavors. We welcome Fran Altshuler (immediate past President), Charlotte Prior (current President), and Monique Wahba (Vice President) to the show to tell us more.