pink ribbon

October is Breast Cancer Awareness month and along with that comes the ubiquitous pink ribbon. Numerous entities slap the symbol on products and claim charitable donations will go to breast cancer research.  But how can you be sure such so-called “cause marketing” is legitimate? New York State Attorney General Eric Schneiderman talks about his effort to make these types of marketing campaigns more transparent.

New York's attorney general says the nation's two largest breast cancer charities have adopted his guidelines for fuller disclosure by those selling pink products and services in their names.

Eric Schneiderman says the Susan G. Komen For The Cure and Breast Cancer Research Foundation are adopting the guidelines.