One of the most quoted lines from William Shakespeare is his enduring question "What's in a name?" from Romeo and Juliet. The Bard apparently knew what he was talking about when it comes to corporate branding and supermarkets. This week, the Golub Corp. announced that its 134 Price Chopper stores in the region would change to Market 32 to reflect evolving customer needs. CEO Jerry Golub tells WAMC News how the change came about after 41 years as Price Chopper.
A major chain of grocery stores around the Northeast will start to see changes over the next five years. Yesterday, the Golub Corporation unveiled the new branding, banner, and name of its of Price Chopper stores.
Two schools in New York are the latest recipients of donated salad bars. The two Newburgh-area schools are now part of a national effort supported by First Lady Michelle Obama to help kids make healthy choices.
Five rare, orange lobsters turned up at Price Chopper supermarkets in New York this week, including one in the Hudson Valley and another in the Capital Region. WAMC’s Hudson Valley Bureau Chief Allison Dunne reports on the unusual occurrence and what will happen to the crustaceans.
A war of words has broken out between the State Attorney General's office and a regional grocery chain.
Attorney General Eric Schneiderman has announced an agreement with Price Chopper that will require the grocery store chain to change the way it advertises and promotes its coupons in New York State and pay a $100,000 penalty. Schneiderman's office conducted an investigation which revealed that Price Chopper advertised its stores accepted double coupons but failed to disclose important restrictions that applied to that policy.
The Schenectady Museum is undergoing a major change. Plans have been announced for the museum to become The Learning Center. Heading the effort is Neil Golub, the executive chairman of the board of Price Chopper supermarkets, who says there will be two main interactive science programs; the Exploratorium and the Challenger Learning Center. He spoke with WAMC’s Brian Shields.