Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.
The new book: "Brew Your Business: The Ultimate Craft Beer Playbook" incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling.
Karen McGrath has been researching, writing, and teaching for over 30 years, and has co-authored a book with Regina Luttrell entitled "The Millennial Mindset: Unraveling Fact from Fiction." Sean McGrath is a committed homebrewer with over 20 years of experience and many more years of enthusiasm regarding craft brews.
Regina Luttrell spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, as well as non-profit organizations. She now teaches public relations and social media at Syracuse University, S.I. Newhouse School. Todd Luttrell is a craft beer enthusiast and an accomplished scientist and business professional with nearly 20 years of discovery and leadership experience.
We’re also joined by Mike Wenzel Co-owner and Head Brewer at Helderberg Mountain Brewing Company.