Seton Hall Universtiy

Academic Minute
5:00 am
Wed May 9, 2012

Dr. Daniel Ladik, Seton Hall University – Consumers and the Sisyphus Effect

In today’s Academic Minute, Dr. Daniel Ladik of Seton Hall University reveals why some consumers struggle with the same purchasing decision over and over again.

Professor Ladik is an associate professor of marketing in the Stillman School of Business at Seton Hall University. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership and web 2.0/social media. He holds a Ph.D. from the University of South Florida.

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