television advertising

Paul Elisha: And now a word from our sponsor...

Apr 9, 2013

When Marshall McLuhan penned his now immortal phrase:  “The medium is the message,” he could have added the ultimate truism of a then little-known Ellery Sedgwick:  “In America, getting on in the world means getting out of the world we’ve known before.”  Apparently, the world we’ve known, the American-bred world of ‘bigger means better,’ is now in full flight toward the target of Teensy-Weensy land, where everything of value will now be able to fit on the postage-stamp screen of a gadget grasped between thumb and forefinger and able to store or send the sum of any known or conceptualized quantity to an automated receptor of as yet undetermined size and shape.