Before and during the recently-concluded Toronto Film Festival, I found myself inundated with emails drawing my attention to a range of films. None were hyping the titles with major movie stars and Oscar possibilities. The publicists of these films likely were turning away journalists who craved one-on-one interviews with a Meryl Streep, a Brad Pitt, or a Julia Roberts.
In all the years I’ve been attending the just-concluded Toronto Film Festival, I have never received so many emails from publicists alerting me to screenings or inviting me to attend media events or parties associated with specific films. There is a special sense of urgency to many of these emails, which feature phrases like “Film Alert,” “The Best Suspense Thriller at the Festival,” “Must-See Documentary,” Invite Reminder,” “Rising Norwegian Film Talent,” and “Exclusive Website premiere” in their subject lines.