tracking

To a dog, there is no such thing as “fresh air.” Every breath of air is loaded with information. In fact, what every dog—the tracking dog, of course, but also the dog lying next to you, snoring, on the couch—knows about the world comes mostly through his nose.

In Being a Dog, Alexandra Horowitz, a research scientist in the field of dog cognition and the author of the runaway bestseller Inside of a Dog, unpacks the mystery of a dog’s worldview as has never been done before. 

  How should a company respond if a consumer asks it to stop tracking his or her behavior on the company’s website? And what role should a browser play in helping consumers communicate their preferences regarding online tracking? These are questions we will look to answer with our tech guru, Jesse Feiler.

Jesse is a developer, consultant, and author specializing in iOS, FileMaker databases, and technologies for small businesses, nonprofits, and municipal governments. His most recent books are iWork for Dummies, Sams Teach Yourself Core Data in 24 Hours, and its companion Objective-C in 24 Hours.

His app, Minutes Machine for iPad, is available on the App Store. It helps nonprofits, homeowner associations, and small businesses manage meetings and generate minutes in real-time. His website is northcountryconsulting.com.